Cosm Amplifying Experience with Shared Reality

The Challenge

Cosm and HKS endeavored to design venues that offer fans a revolutionary way to experience sporting, entertainment, educational and cultural events through innovative technology and viewing environments.

The Design Solution

Cosm is an entertainment, media and technology company that is changing the way people experience digital media, live entertainment and sporting events.  HKS and Cosm collaborated to create two venues where viewers can enjoy Cosm’s innovative immersive technology.

One venue is in HKS-designed Hollywood Park, the Inglewood, California site of the firm’s renowned SoFi Stadium. The second venue is in The Colony, Texas, a Dallas suburb. The two sites blend digital and physical experiences in what Cosm terms “shared reality.” The architecture and technology combine to make viewers feel like they have front-row seats at a live event, are personally visiting a cultural site or natural wonder, or are traveling through space in real time. Both Cosm locations are designed to offer live immersive sports streaming, concerts and cultural events, immersive exhibits, educational content and more.

Each Cosm venue comprises three main components: the Dome, the Deck and the Hall.

The Dome features a massive, curved screen inspired by Cosm’s more than 75 years of experience building planetariums and science centers. The screen’s brightness – 100 times that of a standard planetarium – provides enough light during a presentation for people in the Dome to stand up, move around and enjoy a communal experience. The Dome includes lounge-type seating as well as food and beverage services.

The Hall, which is adjacent to the Dome, features multiple seating tiers and a curved, 150-foot-by-15-foot LED display. A bar area, DJ booth and VIP lounge with elevated finishes and furnishes enhance this area. The Deck is a large rooftop space that offers panoramic views and comfortable seating where people can relax and enjoy the outdoors.

The Design Impact

Combined with SoFi Stadium, the Hollywood Park Cosm provides West Coast visitors with access to two of the world’s most exciting and innovative entertainment venues in one location, while The Colony location will take its place alongside other popular entertainment sites in North Texas such as HKS-designed AT&T Stadium and Globe Life Field. The seamless sharing of the physical and digital experience democratizes access to global events and provides educational and cultural opportunities for communities around Cosm venues.